Most cyclists I know use Strava to track their cycling activities. Prior to joining Strava in 2012, I kept a record of all my rides in a spreadsheet (dating back as far as 2002!), so when I found out about Strava, I bought a GPS and had it do the work for me. I’m a numbers guy so I like keeping track of my rides, distance and progress each month and year. With the popularity of Strava in recent years, third-party companies have jumped on board with additional features that make use of Strava data.